We know good writing when we read it. We understand it, it’s logical, and it’s easy and comfortable to read. To be more specific, good writing consists of the following.
Good writing is interesting
Interesting has many facets, but in the context of business and technical writing, interesting usually implies new information that it relevant and significant to our topic, to our purpose, and to our readers.
Good writing is well organized
Well-organized writing presents information in an order that is meaningful to our readers and achieves the purpose of our writing. If we are writing to explain how something works, we need to take our readers through a logical flow of facts. If we are making a proposal, we need to explain why the reader should comply.
Good writing uses an appropriate style and tone
Writing that is too formal can feel stuffy, awkward, and even pretentious. Writing that is too informal can leave our readers with the feeling that we aren’t taking them or our subject seriously enough.
Good writing uses words that are specific, meaningful, and easy to remember
There are roughly 250,000 words in the English language, which is possibly more than any other comparable language. Half of the English words are nouns, about one-quarter are adjectives, and about one-seventh are verbs. With these many words to choose from, we should be able to select words that are accurate, specific, and efficient. And if we do, our readers will likely remember what we wrote.
Good writing uses sentences that flow
Sentence flow, or fluency, refers to how individual words and phrases work together in a sentence, and how each sentence works with other sentences. When our writing is fluent, our readers can read it easily and understand it quickly.
Good writing conforms to accepted conventions, like spelling and grammar
There are books filled with the grammar, punctuation, and spelling rules for English. These are really conventions that readers and writers have agreed upon, which when followed help our readers understand our meaning. If we don’t follow these, our readers may misunderstand our meaning and may question our writing and ourselves.
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